Training, onboarding and certification

Bridge makes training and onboarding efficient, objective and effective by providing all the essentials of onboarding and training in one place

A great sales/partner onboarding program can help your business increase its sales revenue, cut turnaround time and support your salespeople and channel partners as they work to meet their sales goals on time. 

Organizations frequently struggle with this very important first step. Many don’t have a concrete onboarding plan for their direct and indirect sales teams. They don’t see success with their onboarding programs because their onboarding programs are

  • Too short and don’t give the new recruits sufficient time to learn
  • Don’t cover all the areas effectively
  • Lacking in their ability to measure effectiveness 
  • Unable to identify the unique needs of  new recruits and personalize the onboarding process to help them learn

Bridge helps you build great sales and partner onboarding programs by helping you overcome these challenges.

Give your salespeople and partners in-depth business and customer insight

A successful onboarding program should offer salespeople/channel partners insight into your business’s product/service offering and its customers. This is important because they should know what they are selling and to whom. Bridge makes that happen– our 360-degree lead view feature tracks prospect activities.

Training on sales processes and strategies

For your onboarding program to add value to salespeople and channel partners, it should spell out the sales process clearly. Bridge allows you to define the process flow for all types of leads and all steps in your sales cycle. You can also document all sales best practices and make them available to your new recruits during the onboarding process and later on, for any refresher training. Through its sales playbooks feature, Bridge allows you to describe which marketing and sales assets should be used at each step of the sales cycle and make them available to your sales networks –all in one place. By documenting processes, assets and playbooks, Bridge makes it easy to onboard new sales people and train them correctly.

Metrics and training

Our built-in visibility tools along with the training and certification module make it easy to evaluate the effectiveness of your coursework. Bridge allows you to measure the effectiveness of your curricula through-

  • Tests and certification programs that your partners and salespeople can take in the platform
  • Reports and analytics that help you identify a pattern  or the common challenges that your partners struggle with, etc., which allows you to determine the need for additional learning materials or coaching
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