Template-based asset generation that personalizes without brand and messaging dilution
Bridge follows a template-based approach to asset creation which supports the creation of personalized sales and marketing materials while ensuring your brand and messaging stay intact. Bridge safeguards your brand and messaging in two ways.
One: No unauthorized edits to your sales and marketing collateral
Our Template-based asset generation feature allows your marketing team to define style & branding guidelines and control messaging through smart object technology. This ensures your branding and messaging stay intact across every channel. Example: the provision to “Lock” certain brand elements on templates which prevents further editing by partners or salespeople.
Two: any change made at the corporate level is reflected to levels through automated content updates
Template-based asset generation also supports automated content updates ( style, logos, messaging, etc.) across all related assets with the same master page, a template-based approach to content creation and via smart objects, thus ensuring your messaging is always accurate.