Reporting & Analytics

Bridge has strong analytics and reporting functionality that covers every module of the platform. Get detailed visibility into KPIs across various areas such as asset categories, user, organization, company and contact types, opportunity, MDF, deal registration, web and social media, etc.

Here’s a quick overview of the metrics tracked by our reporting and analytics functionality. 

Emails

Get in-depth data on the performance of your email campaigns. KPIs include emails sent, opened, open rates, link clicked, bounce rate and more!

Email A/B test reports

Get the results of your A/B test-based email campaigns here. Compare the KPIs and decide which one performed better. KPIs include emails sent, opened, open rates, link clicked, bounce rate and more!

Template approval reporting

Get information about templates for approval. Get an overview of template approval stats such as approval ratios, the total number of templates approved, rejected, pending for approval, etc.  

Contact Reports

View reports related to contacts. Find out how many contacts were created across different partner organizations.  

Account Reports

View reports related to your accounts. Get access to data regarding the contacts, opportunities, amount, and average score of each account.

Activity Feeds

A real-time report of how your contacts are engaging with you. For example, landing page visits, form-fills, email opens, etc., can be tracked here as they happen.

Web reports

This section provides insight into the performance of websites that are created or integrated into the platform. KPIs covered include most popular websites, most popular pages, website traffic, visitor data, and more!

Landing page reports

This section provides insight into the performance of landing pages that are created or integrated into the platform. KPIs covered include the most popular landing pages, the total number of visitors, visitor data, sign-ups, effectiveness, etc. 

Form reports

This section provides insight into the performance of lead-generation forms that are created or integrated into the platform. KPIs covered include the most popular forms, the total number of sign-ups, effectiveness, etc. 

Social reports

This section provides detailed insight into the performance of social media drips.  KPIs covered include user-wise social media drip data such as the number of active, scheduled, inactive drips, total likes, comments, and shares pertaining to those, etc.

Drip campaign reports

This section provides detailed insight into the performance of email drips.  KPIs covered include user-wise email drip data such as the number of active, scheduled, inactive drips, etc.

Opportunity reports

This section provides detailed insight into opportunity data. KPIs covered include opportunity status, amount, date of creation, expected date of closure, etc. You can also view market-based opportunity reports in this section.

Collateral reports

This section provides detailed reports of sales and marketing playbooks, war-room, and certifications. 

Data room reports

This section provides a detailed analysis of data room performance. KPIs covered include data room visits, links clicked/tracked, most popular data rooms, etc.

Contact -centric playbook reports

This section provides a detailed analysis of playbook performance. KPIs covered include user-wise playbook usage data, most popular playbooks, users who need coaching, etc.

Marketing playbook reports

This section provides a detailed analysis of playbook performance. KPIs covered include user-wise playbook usage data, most popular playbooks, etc.

Certifications summary

This section provides reports related to certifications. KPIs covered include certifications attempted, progress status, results, etc.

Usage reports

This section provides reports related to user performance. KPIs covered include total, active and inactive contacts under each user account, email campaigns, drips and other sales and marketing activities the user engaged in, etc.

Organization reports

This section provides reports related to the various partner organizations. KPIs covered include engagement levels, users from the organization, total number of leads, etc.

Asset reports

This section provides reports related to various assets in the platform. KPIs covered include asset rating, asset usage, asset views, downloads, etc.

MDF Summary reports

This section provides detailed analyses of MDF fund allocation, reimbursement and usage. 

Deals registered reports

This section provides detailed analyses of deals registered by partner companies. KPIs covered include deals registered, new deal registration requests, approved/rejected deals, opportunities, opportunity conversion, and close ratios.

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