Powerful, personalized print marketing with Bridge
Bridge offers powerful print marketing tools that help you generate personalized print marketing and sales materials easily. Like all the other sales and marketing assets in Bridge, print materials can be personalized, to reflect sender attributes (name and contact information) as well as for the recipients–based on their attributes (name, location, area of interest, etc.,) or actions (link clicks, whitepaper downloads, sign-ups, webinar registration, etc,.)
Template-based approach to print asset creation
Bridge follows a templatized print asset generation approach which supports automated content updates ( style, logos, messaging, etc.) across all related assets with the same master page. The corporate marketing team can define style and branding guidelines and also control messaging through smart object technology. These ensure the corporate branding and messaging stays intact across various channels. Examples include the provision to “Lock” certain brand elements on templates which prevents further editing by partners or salespeople.
Track effectiveness and lead engagement with the asset
You can share print-quality PDFs with your contacts in the Bridge platform via email. This lets you track their effectiveness and offers visibility into how your leads interacted with the asset, as you get to view the number of times they were downloaded by the recipients. You can also connect them to forms on landing pages, whereby a prospect will get access to the PDF only by filling the form on the landing page–this helps you to generate leads.
Mobile access
Bridge’s mobile asset access feature extends to print materials as well allowing you to access them from your mobile devices.
Easy collaboration with print vendors
You can also send the ready-for-print materials to the printer’s through Bridge if you have their details set up on the platform.