Stop worrying about what to say to prospects, when to say it and how to say it
Enabling your salespeople and channel partners in the truest sense entails answering the three key questions that they struggle with– “What to say to prospects, when to say it and how to say it.” Bridge helps you answer these questions and more with its playbooks feature.
Create, share, close, measure
Bridge provides sales playbooks and collaboration rooms for sellers where marketers can assemble content, process, tools and strategy based on various solutions sellers are selling. Based on the attributes in the CRM ( lead, account, opportunity) records (industry, verticals, solutions) the content can be dynamically adjusted. These playbooks can be shared with sellers, partners, and independent reps across geographies & audiences.
By mapping the sales and marketing assets to relevant stages of the buyer’s journey, Bridge’s sales playbooks will help your corporate marketing teams provide your sales teams and channel partners with the right assets for each stage of the sales cycle. Bridge playbooks act like a GPS, providing the clear directions that salespeople, channel partners and independent reps need to reach their ultimate destination—closing a lead.
The performance across these playbooks can be collated to effectiveness and use. Powerful user-based reporting and analytics gives corporate marketing the ability to track user adherence to guidance and correlate adherence to performance.
Internal and external playbooks
Bridge’s playbooks are unique in the sense that they allow companies to create internal and external playbooks. Internal playbooks can be used by companies for internal sales training and onboarding processes and also for engagement, training and certification of independent reps and channel partners.
Bridge supports the creation of 3 types of playbooks namely, contact-centric playbooks (dynamically updated as per contact behavior), linear playbooks (sequential and static, usually used for onboarding), and non-linear playbooks (static, usually used for creating marketing-in-a-box).
Mobile access to playbooks
The playbooks, whether internal or external can be accessed via mobile, thus making it easy for salespeople and channel partners to connect with their prospects with the right message at any time.
Flexible, dynamic and action-oriented
Bridge’s playbooks are flexible and dynamic, allowing users to add any marketing or sales asset to it including PDFs, presentations, web assets, social media marketing messages including personalized LinkedIn messages, videos or infographics and lead nurturing programs, to name a few.
Personalized playbooks
The sales playbook module is tightly integrated with our personalization and analytics module thus ensuring that every asset in the playbook is personalized to suit buyer behavior and attributes and its performance is tracked.
Voice integrated playbooks
Bridge integrates with voice platforms at the playbook level allowing for more powerful asset delivery and lead management experience. By bringing records from voice solutions onto the Bridge platform, this integration allows users to make phone calls to their contacts and supports the delivery of assets such as pre-recorded voicemail messages from the playbook–right from the Bridge platform.