Content syndication via Bridge: Deliver Marketing Messages Created At The Corporate Level, Co-branded & Personalized For The Local Audience
Bridge offers content syndication of sales and marketing assets to third party sites and partner portals for use at the local level. Our powerful content syndication feature helps you enable your franchisees and channel partners to engage in local marketing effectively. As a vendor you get the ability to share and personalize all content types (web pages, micro-sites, blogs, landing pages) with partners. Bridge’s content syndication tools offer access to powerful web content authoring tools for both vendors and partners. The content you create can be easily updated and personalized for your partner and audience using a simple code.
Through our content syndication module you can
- Enable your partners with white-labeled or co-branded content to help build thought leadership and local brand
- Drive lead generation for your partners effectively
- Provide your partners with the ability to select the content of their choice from your corporate content repository and push that to their websites and social accounts. This means you get to amplify corporate messaging and brand through partner websites while helping partners enhance their social and web presence
- Ensure the messaging across all partner-websites is consistent and true to your brand
- See the effectiveness and use of your marketing and sales content at the partner level
Bridge gives you an interface to create everything channel partners need from your corporate offices. You can create customized email campaigns, social media campaigns, landing pages, advertising campaigns and sales materials right from the Bridge interface and automatically customize those assets for each of your channel partners, helping them engage in local marketing effectively–all while you still retain control over your brand and messaging.
You can take this a step further with our “on-behalf-of” functionality that allows you to run campaigns and send out emails on behalf of your local channels. This means you leverage the capabilities of your internal marketing team while driving leads for your channel partners.