Reduce the complexities of brand management with Bridge
Given the large number of platforms on which you interact with prospects, brand management becomes a challenge. Every new platform comes with another risk of distorting your brand image. Bridge can reduce the complexities of brand management that arise from using multiple touch-points by making it easy to manage your brand consistently across all marketing and sales channels including web, print, presentations, email and social media.
Here’s how Bridge ensures that as each new marketing or sales piece is designed, all of your graphic and branding designs are properly replicated.
A single platform for all marketing/sales materials
Acting as a single platform for capture and storage of all brand-related information, Bridge keeps marketing and sales materials up-to-date by ensuring that any change to them is reflected in all relevant areas, across the board.
Maintains the accuracy and consistency of brand elements
Bridge offers brand management capabilities that allow the corporate marketing team to define style and branding guidelines and also control messaging through smart object technology. These ensure your corporate branding and messaging stays intact across various channels. Examples include the provision to “Lock” certain brand elements on templates which prevents further editing by partners or salespeople, role-based asset access level permissions (View/Edit), asset expiry, so outdated corporate messages don’t trickle down to the market accidentally, and more.
Template-driven approach to collateral creation ensures greater brand consistency
Bridge’s template-driven approach to sales and marketing material creation provides you with all the right branding tools that you’ll need to ensure that your company’s branding information is up-to-date and consistent in every single communication.