Get 360-degree lead visibility that provides you an in-depth view of your sales funnel and the buyer’s position on the sales cycle at any time
Bridge provides you with a 360-degree view of your leads. Bridge tracks and studies lead behavior across various touch points including landing pages, social media, websites and other interactions that give you a complete prospect profile. It analyzes the complete digital footprint of the lead and provides an in-depth picture of each lead. You know exactly what your prospects are doing—which sales email was opened, which link was clicked and what whitepaper was downloaded. This insight into lead activity helps you engage in more meaningful conversations with your leads.
Further, Bridge scores your leads based on various well-defined parameters such as lead behavior, lead characteristics and other custom conditions. This helps you gauge the interest level of your prospects better and refine your marketing and sales strategy accordingly. Decide which leads need to be pursued aggressively, which ones need to be nurtured and which ones are to be classified as cold.
You can also program Bridge to send you alerts and notifications when your leads perform certain actions (eg. signing up for a demo) or reach a certain score (indicating they are ready to be contacted by you).